The next level of Internet sophistication is to use technologies to automate marketing for your air conditioning business. See the case study to the right to see how one air conditioning product-company leveraged Internet technologies to automate a marketing campaign with great success.

HVAC Business Solutions is a firm believer of Marketing Leverage ? the ability to communicate more often with prospective customers and current customers without an increase in costs. HVAC Business Solutions has tested, implemented for its clients and uses for its own business a hosted software solution.

With an automated solution you can automatically follow up with customer requests from your website, segment customers and prospects to target specific products and services and launch multiple, multi-step marketing campaigns at the click of a button.

The automated solution is automatic ? there is no human intervention, therefore, there are no additional costs or delays ? you are truly available 24/7. You can remain focused on your ac company, while the computer does the work in the background.

Multiple Options for Your Budget

HVAC Business Solutions has created three different programs depending on your level of expertise, available time and budget:

Do It Yourself

If you are a large company with internal marketing resources, then your best option is to simply acquire the software. We have already negotiated price discounts for the HVAC industry with the software vendor that we recommend. We will simply point you in the right direction ? for free.

Quick Start

For the Do-It-Yourselfers we have already developed a set of heating and air conditioning marketing campaigns. These marketing campaigns will be preloaded giving you a jump start on your marketing activities. Currently, there are 6 recurring automated marketing campaigns and 12 seasonal marketing campaigns that are actively being used by other air conditioning companies. In addition, you will be given new campaigns as they are created.

Full Service

Designed for the air conditioning company or ac technician that does not have the time or resources to actively manage their marketing, HVAC Business Solutions will do it for you. In addition, to implementing the Quick Start templates, we will launch, monitor and manage marketing campaigns, design customized campaigns, update the website to integrate the marketing campaigns and analyze website traffic. To see a full list of the services, please click the form below.

Most companies that opt for the full service option do not spend any more money on advertising than they currently budgeted. In fact, by re-allocating the marketing budget towards the automated, full service provided by HVAC Business Solutions, ac companies can actually reduce their budgets, saving money upfront, and increase the amount of marketing performed ? thereby increasing revenue.

ICE 22 - AC Product Company

ICE 22 completed an online, automated marketing campaign at the end of 2008. The purpose of the campaign was to offer a discount on the ICE 22 treatment. The campaign targeted all prospects that did not purchase during the summer, for which the company had the prospect's email address.

The campaign started on October 15th and provided a discount valid through the end of the month. With a single click of a button, the system automatically sent a series of 5 emails to announce the discount, elaborate on the benefits and features of ICE 22, provided deadline reminders and took orders all without human intervention. The net result:

15% Purchase Rate

Imagine if you used an automated marketing campaign targeted to your customer list.

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