The long-term search engine strategy is to have your website be found on the first page, if not the first listings on the first page, when somebody is targeting air conditioning or heating service, repair, replacement and indoor air quality in your service area. However, getting to the first page and to the top of the first page takes time.

The question becomes how do I attract new business through the search engines until my website listed on the first page?

The answer is: Search Engine Marketing

With Search Engine Marketing you can be at the top of the first page on the search engines in a matter of minutes!

Search engine marketing is a performance based system where you only pay when somebody clicks on your advertisement, hence the name pay-per-click (PPC). The search engines allow you set a monthly budget, control how much you want to spend per click and control when and where your advertisements are displayed.

As a result, you can start online marketing campaigns with very small budgets and have more visibility than ever before.

Since we work exclusively within the HVAC Industry we already know the most popular search terms and phrases. Therefore, we have a head-start on the competition and we will use that knowledge to create 40 different advertisements to properly target the popular keywords as well as your service areas.

In addition to creating the ads, we will also create special landing pages that will help increase your conversion rates. After all the goal isn't to just have home owners go to your website, but actually pick up the phone and call you!

Lastly, we provide detailed reports showing the click through rates (CTR) of all ads, change ads to increase performance and maximize your budget, all in real time.