HVAC Contractor Newsletter

Happy New Year!

I hope you all had a great Christmas and Holiday week. I also want to wish everyone a safe and Happy New Year!

I wanted to briefly outline the newsletter for the next couple of months. As always, your feedback is greatly appreciated. If there is a particular topic you would like to see discussed, please don't hesitate to let me know.

We will kick off the New Year by talking about overall marketing strategy. We will discuss how to allocate your marketing budget and ideas to consider. We will discuss easy ways to track the return on advertisement and marketing investment, so you will know precisely what strategies are working.

We will discuss a new service that will significantly improve the return on direct mail and may even make direct mail attractive if you have not used it in the past. Furthermore, we will discuss ways on how to combine offline and online strategies.

Heading into February and March, we will focus on how to change your website to improve search engine ranking. Since there is a significant time delay between when the changes are made and when the impact is seen on actual rankings, it is best to update your website before the spring and summer seasons.

We will discuss some of the most important website changes as well as what can get you banned! We have over 95 points to discuss and I will show specific examples of both good and bad search engine techniques.

Have a Happy New Year!