HVAC Contractor Newsletter

Updated E-Commerce Stats and Forecasts

The fourth quarter 2009 results are in - $35.9 BILLION!

This represents 14.4% growth compared to the same quarter in 2008.

2009 E-Commerce Summary - $134.5 Billion
- Q4 2009 - $35.9 billion
- Q3 2009 - $34.3 Billion
- Q2 2009 - $32.6 Billion
- Q1 2009 - $31.7 Billion

2014 Forecast - $248 Billion

Forrester Research is forecasting web retail sales by 2014 to be $248 billion. Brick-and-motor sales are predicted to grow 2.5% annually during this time, well below the rate of growth for online sales.

What Does This Mean?
It is more important than ever to have a comprehensive Internet Marketing strategy!

An Internet Marketing strategy goes beyond just having a website. (If you do not have a website, get one ASAP. Our HVAC Starter Website is a great way to get a customized, affordable website, in time for the summer rush.)

If you have a website, when is the last time it has been updated? Does it reflect all of the products you sell and services you provide? Does it track visitors? Does it reinforce other marketing efforts? Is it on the first page of Google, Yahoo or Bing for important keywords in your local area? Are you capturing email addresses?

If you answered no to any of the above questions, then you need to revisit your Internet Marketing strategy. If done properly, Internet Marketing is a great way to lower overall marketing costs, while increasing the amount of communication and marketing actually performed.

Give us a call and we can help you implement a strategy in time for the summer.