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HVAC Contractor Newsletter
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Why Educated Homeowners Add to the Bottomline
In the recent American Home Comfort Study by Decision Analysts of over 27,000 homeowners, they found that:
"It is important to note that the more informed the homeowner, the more they will spend on their new central system. Those using the Internet for example who research the most spent almost $1,000 more than those who did not."
This comprehensive research study validates what we have already known - that an educated homeowner can better understand the benefits associated with higher efficiency equipment and other high dollar add-ons for example, whole home indoor air quality systems. Therefore, one of the goals every dealer must have is to increase the knowledge level of their customers.
The statement is even more revealing as it identifies the source of these high-spending customers ? the Internet. To make your dealer website even more educational, HVAC Business Solutions is pleased to announce the introduction of a series of educational animations called the Ideal Home Comfort Showroom.
The 15 animations will help home owners
- understand how air conditioning and heating systems work,
- learn about products that will help protect HVAC equipment,
- learn the benefits to improving indoor air quality
Not only will the animations educate your customer base, it will also increase the level of trust and credibility in your organization due to the high quality level of the animations.
The animations can be previewed at Ideal Home Comfort Showroom or by clicking one of the images below:
If you are interested in adding these animations to your website and increasing your bottomline, please give us a call at 713-270-6400.
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