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HVAC Newsletter - What is a Blog? Why have a blog?
Issue 7 - August 19th, 2009
What is a Blog? Why have a blog? (1:43)
A quick overview of the HVAC Business Solutions blog and the importance of having one.Hi, Brian Starzec here. In this week's version of the newsletter we want to talk about blogs. We're going to take a look at the HVAC Business Solutions blog and discuss the reasons to have one. Let's get started.
Starting with the HVAC Business Solutions website - you will see that we have added a link to our blog in the header. This gives people the opportunity to visit our blog on every single page. Clicking the icon takes us to the blog.
A blog is basically an online journal. Just like you make entries in your journal, you can make entries on your blog. However, unlike your journal, the blog is shared with the world.
In your blog entry you can insert text, images and even videos. Standard blog features include having followers, an archive and a profile. Followers are people that follow your blog - every time you post an entry they are sent an email with your new blog entry.
There are two main reasons to have a blog. One is to communicate with your customers and partners. Most blog sites are free, so it is a great way to communicate with your customer base for free.
The second reason to maintain a blog is that with every entry you can create backlinks to your website. Look at the title of our August 5th entry - it is a link to the full article on our website. As we discussed, the more backlinks and external links to your website, the more popular your website will be and the higher it will rank on the search engines.
Therefore, with a blog you kill two birds with one stone - you can easily keep in touch with your customers for free and at the same time increase your search engine ranking.
Happy blogging!
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