One Compelling Reason for SEO (0:53)

One compelling reason you should focus your HVAC business on search engine optimization (SEO) rather than pay-per-click advertising (PPC).

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Hi, Brian Starzec here. This week I want to discuss one very compelling reason why search engine optimization is more important and preferred to pay-per-click advertising. Let?s take a look.

Here is a standard search. As we know, we have the paid listings at the top and to the right, and everything else, the body of the page, is free.

Here is the compelling fact ? 65% of people never click the paid links. NEVER!

So, out of the 35% of the people that will click a paid advertisement, they only do so a fraction of the time.

Therefore, the bulk of the traffic originates from the organic or free section. This is why search engine optimization is so critical for your business and your website.

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