Evaluating Automated Email Systems (1:32)

This week we review how to select the appropriate email system for your HVAC business.

---

Hi, Brian Starzec here. Last week, we discussed how automated email systems can help fix follow up failure. This week we will review how to select the appropriate email system for your business.

Let's take a look.

Like all products, there are high end automated email systems and low end systems. In order to determine which system makes the most sense for your business, we need to first understand how you plan to use the system.

Here are some of the questions you should ask:

1. How big is my email list?
2. How frequently will I be sending emails?
3. How will customers sign up to receive emails?
4. What type of information will I be sending?
5. Will I be creating one or more multi-step email sequence?
6. How quickly will my email list grow?
7. Will I sell products and services online?

Everything boils down to how many emails will be sent per month and how much functionality (features) is required. If you have a low monthly email volume and are only sending newsletters with no automation, then a lower end system will be more appropriate.

If you have a higher monthly email volume, want to automate responses, automate email campaigns, have multiple sign-in forms on your website or want to take orders, then you will need the higher end systems.

If you need a specific recommendation, please give us a call and we can point you in the right direction. Also, through our partnerships and affiliations we can get you preferred pricing.

Subscribe to our newsletter
Subscribe to gain valuable marketing and advertising insights, strategies and market trends. We are not a general marketing and advertising company. We are focused exclusively on the HVAC industry and develop strategies that are suited for heating and air conditioning companies.

Free HVAC Marketing Newsletter

Name Email