HVAC Business Solutions is proud to have partnered with Bill Ligon. Bill Ligon, founder and owner of Ligon Consulting who has been in the industry his entire career, started, operated and sold Air Comfort Center to a national consolidator after 23 years. Since, he has been an industry consultant having published articles for The NEWS and was a Comfort Tech speaker in 2004 and 2007.

All Business Development Workshops discussed in the section are performed by Ligon Consulting.

One Day Sales Workshop for Anyone Who Sells

What You'll Learn

• The Main Rule of selling. (You will be surprised what it is)
• The questions to ask your prospects and why they are important.
• How to differentiate your company from all the rest. (I'll bet you never thought about it before.)
• How to create a "report card" book and why it will be the best thing you ever did.
• Why you must put a "price" on absolutely everything your selling and exactly how and when to do it in a low stress environment for both you and your client.
• Fully comprehend the traits that most influence potential buyers.
• Be able to apply the powerful "Completed Products" story to increase your sales.

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